As I walked into Buffalo Exchange (BE) for the first time I fell in love, everywhere I looked there was a new thing that I had to have. BE has an open, spacious, community-inspired atmosphere in the shop and Minneapolis’ uptown location (at 2727 Lyndale Ave. S) is so accessible. I was surprised to learn that there are locations all over the country, 48 to be exact. The story of how it all came to be is pretty impressive so check that out. Part of the business strategy at BE is to have something for everyone. Literally, everyone. Jenny, the Minneapolis Store Manager, mentioned having a skin tight silver body suit on their rack at one point. I even saw furry rainbow rave leg warmers. Don’t worry if that’s not your cup of tea because the whole store is filled with fashionable goodies. Everything from designer jeans to that perfect vintage summer dress, everyday essentials and everything in-between.
Just take a peek.
Buffalo Exchange mainly deals in resale, they are not only reducing waste, but stimulating the local economy by offering cash for unwanted garments. About 80% of the clothes in every store were purchased from local customers and are being resold instead of being tossed into landfills. Another way that BE is partaking in Corporate Social Responsibility is the ‘Tokens for Bags’ program, when it’s time to check out you can opt out of taking a plastic bag and in turn receive a token. This token represents 5 cents towards your choice of 3 local charities. Currently, the 3 charities are Steven’s Square Center for the Arts, Minnesota Land Trust and the Animal Humane Society. The charities are featured for 6 months and then new ones are voted on by the employees. Input from the community is encouraged, so if you have a cause go drop off some info!
Buffalo Exchange even has a Free App that the SOL team played around with for a while. It has an events page, postings from fans, pictures from different locations, and even a place where you can see which locations are hiring. As far as apps go it has some room for improvement but the fact that they have taken that next step towards connecting with their audience is very progressive and is exactly the kind of innovation that should help they sell responsible fashion to a generation of fast fashion addicts. They make it easy to give suggestions with in the app so give em’ hand and some kudos for diving in.
Here are some screen shots:
CONNECT w// Buffalo Exchange:
Facebook – Lyndale Location
Yah.. they’ve really got this social media thing down.
– Xo SOL staff