Have you ever stopped and tried to read the tag on the back of your blouse? Aside from the size and brand, the rest all seems jumbled nonsense and overly complicated to say the least. “Made in Taiwan”, “Made in Bangladesh”, “Made in the USA,”… do you know where your clothes were made? Better yet, the face behind your garment?
Fashion Revolution Day is a global campaign asking us to consider that question: “Who made my clothes?”
On April 24th, 2013, 1133 people were killed at the Rana Plaza garment factory collapse in Dhaka, Bangledesh, with many more injured and still affected by this tragedy.
Fashion Revolution Day is aiming to use the power of fashion as force of good, starting with remembering the victims of Rana Plaza disaster and raising awareness of the fashion industry’s biggest challenges. The first annual Fashion Revolution Day held this past April, was a exciting success, drawing up thousands of tweets, instagram posts, and hashtags asking brands the question, #whomademyclothes? By simply asking fashionistas and conscious buyers across the globe to wear an item of clothing inside out, photographing it and sharing it with the hashtag #insideout.
Today marks the halfway point to next year’s Fashion Revolution Day, set for April 24th, 2015. Fashion has the power to make change happen, not only in our daily expressions of self but across the planet, from farm to closet. This year plans to be bigger than ever with more designers and style bloggers, high couture and small boutiques, garment workers seamstresses, factory workers, campaigners, activists, the media and of course, any individual who cares about what they wear will come together to make a stand for responsible choices in our fashion labels.
Photos taken from Fas_Rev @aamukahvilla, @MRSCMillo
How will you speak about who made your clothes? What story does your garment tell?
Join this year’s Fashion Revolution Day challenge by turning your clothes #insideout. Be curious and ask the questions you and thousands of others want to know. Who Made My Clothes?
Photo taken from The FARA Workshop
Although it is six months away, while tackling an entire industry seems a daunting task– we each hold more power than we know. To get on board, there are 8 Simple Ways to show your support—today, tomorrow, and six months from now.